AMACOM The Graphic Designers Business Survival Guide 2012 (PDF) [Innocent Baby]


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AMACOM The Graphic Designers Business Survival Guide 2012 (PDF) [Innocent.Baby]
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The Graphic Designer's Business Survival Guide

PUBLISHER: AMACOM

GENRE: Architecture and Design

AUTHOR: Lawrence J. Daniels

FORMAT: PDF

LANGUAGE: English

ISBN: 9780814432426

Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to Create a website and portfolio that highlight design solutions Do pre-pitch research and deliver winning presentations Prepare inviting proposals that win lucrative contracts Establish a reliable system for tracking billable hours (and staying: solvent) Use cold-calling strategies even sales phobics can master Quantify design, Looking for suppliers of quality Ebooks in any language!
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